India's largest automobile company Mahindra reportedly going to acquire British Bike Brands, Norton and BSA. And official announcements are expected to be released soon.
Mahindra is one of the largest automobile company having all segment vehicles including Heavy vehicles, light commercial vehicles, Passenger cars, SUVs, Bikes and Scooters. To increase growth and expand its brand worldwide, Mahindra already owns the South Korea-based automobile brand, Ssangyong Motor ,the French scooter manufacturer, Peugeot Motorcycles and world famous design center pinifarina.
Now mahindra eyeing British Bike Brands, Norton and BSA. These two brands are the classic and vintage design motorcycle manufacturers. These new products are help Mahindra to get good two wheeler market in India.